"Frequent snow storms, rugged mountainous terrain, and limited transportation makes shooting a commercial with snowboarders in Whistler's backcountry a real challenge. We needed spot lights that were bright, reliable , and extremely mobile. We didn't want to sacrifice creativity for convenience. The 800 watt Jo-Leko (i.e. Joker-Bug 800 with Bug-A-Beam Adapter in a Source 4) was a simple and smart choice. Because the lights were so mobile and versatile, we were able to maintain the work-flow and look that we wanted."
Video taken from "NIKE CHOSEN - BEHIND THE SCENES - WHISTLER": http://www.youtube.com/watch?v=rp3dq68mQ2g&feature=youtu.be